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OUR SERVICES

Search
Engine Marketing.

Often referred to as Pay Per Click (PPC) or Google AdWords, Search engine marketing (SEM) is probably the easiest tactic used in reaching out to ready buyers within Google search result page. It allows businesses to appear in a favourable position whenever people are searching for their services or product. However, leveraging on paid search media is not as straightforward as it seems. It doesn’t support the buyers’ commitment stage. In fact, Paid media supports the entire buyer journey from research, to consideration and to commitment. A well executed campaign will aid businesses in delivering the right ad in the right place, in the right stage, and at the right time while a poorly managed campaign can result in a disappointingly low to zero ROI.

Our SEM Capabilities

Our team of experts have been directly involved in Google’s Pay Per click campaigns from different industries, managing close to millions of ad spending yearly. Our group of well versed Google AdWords experts specialize in enhancing performance through testing of ideas and features within the Google platform. Want to stay ahead of your competition? Let us manage your campaign to drive quality traffic and grow your conversion rate through our lead generating capabilities.

Our Search Engine
Marketing Process

When you hire Craft Creative for a PPC Campaign, that is capable of bringing you quality number of leads within your budget.

Research

To commence a successful SEM campaign, our Google AdWords expert will undergo a series of intensive sessions to analyse your competitors, your industry, as well as discovery of sales intent keywords. We call this the critical data.

Develop

The critical data will then be used to create a Google paid search campaign. All the keyword planning, keyword match type, ad group building, ad bidding, ad scheduling and ad copy creation will be tailored to suit the synergy of the critical data.

Execute

We will begin executing the campaign once everything has been set up. Over a period of time, we are confident that this campaign will allow you to experience the benefits of reduced cost wastage, and lower cost per click through our expert management of your quality score.

Monitor

For any SEM campaigns, conversion and ROI is of utmost importance for any business. We will monitor the campaign on a daily basis. This includes checking of ads, adjusting bidding when necessary, adding or removing keywords, and ad copy improvement when necessary.

WHAT WE DO

High ROI
SEM Campaign

Critical Data Research
and Analysis

Keyword Planning

Full Account Set Up

Ad Copy Creation

Bidding Management

A/B Testing

WHAT WE DO

High ROI
SEM Campaign

Critical Data Research
and Analysis

Keyword Planning

Full Account Set Up

Ad Copy Creation

Bidding Management

A/B Testing

Should you choose SEM or SEO for your business?

SEM is an approach that uses paid methods while SEO is an approach that uses organic methods to appear in search results. Both approaches have their own benefits and which to use depends very much on your business goal, existing performance and many more considerations.

As one of the leading digital marketing agency in Singapore, our team has optimises the countless google campaign by using the ads to increase business visibility on Google. Paid traffic from Facebook and Google Ads help to drive clicks and conversions in a shorter amount of time. We work closely with you to find the best ways to get qualified leads for your business.

In a nutshell, SEO and SEM may be two different marketing channels but proven to be useful in increasing your visibility when combined. We know how to strategize this tricky and complex algorithm and make it work for you. 

Should you choose SEM or SEO for your business?

SEM is an approach that uses paid methods while SEO is an approach that uses organic methods to appear in search results. Both approaches have their own benefits and which to use depends very much on your business goal, existing performance and many more considerations.

At Craft, our team optimises the right use of ads to increase your visibility on Google. Paid traffic from Facebook and Google Ads help to drive clicks and conversions in a shorter amount of time. We work closely with you to find the best ways to get qualified leads for your business.

In a nutshell, SEO and SEM may be two different marketing channels but proven to be useful in increasing your visibility when combined. We know how to strategize this tricky and complex algorithm and make it work for you.