Every business needs digital marketing in this new age. But don’t take our word for it, here’s a look into the case of Phyto. Phyto has been in the haircare market for 50 years and relied only on a small group of loyal customers for sales.
To further boost their sales, our team’s goal was to get Phyto back on track with newer and younger customers. How did we do it? We adopted audience segmentation & personalisation. We created 2 different funnels, one to cater to new audiences and the other to those who already know Phyto. For the newer audience, we gave them a proper introduction to the world of Phyto. For audiences that already know Phyto, we reminded them of the reasons why they love Phyto and gave them that final nudge to get their Phyto products. The result? We are proud to report that Phyto saw a whopping 814% increase in social traffic and a 103% increase in Social Sales!
Every business needs digital marketing in this new age. But don’t take our word for it, here’s a look into the case of Phyto. Phyto has been in the haircare market for 50 years and relied only on a small group of loyal customers for sales.
To further boost their sales, our team’s goal was to get Phyto back on track with newer and younger customers. How did we do it? We adopted audience segmentation & personalisation. We created 2 different funnels, one to cater to new audiences and the other to those who already know Phyto. For the newer audience, we gave them a proper introduction to the world of Phyto. For audiences that already know Phyto, we reminded them of the reasons why they love Phyto and gave them that final nudge to get their Phyto products. The result? We are proud to report that Phyto saw a whopping 814% increase in social traffic and a 103% increase in Social Sales!
Every business needs digital marketing in this new age. But don’t take our word for it, here’s a look into the case of Phyto. Phyto has been in the haircare market for 50 years and relied only on a small group of loyal customers for sales.
To further boost their sales, our team’s goal was to get Phyto back on track with newer and younger customers. How did we do it? We adopted audience segmentation & personalisation. We created 2 different funnels, one to cater to new audiences and the other to those who already know Phyto. For the newer audience, we gave them a proper introduction to the world of Phyto. For audiences that already know Phyto, we reminded them of the reasons why they love Phyto and gave them that final nudge to get their Phyto products. The result? We are proud to report that Phyto saw a whopping 814% increase in social traffic and a 103% increase in Social Sales!
01.
01.
Digital Marketing is the lifeblood of every successful business
Digital Marketing is the lifeblood of every successful business
We are all about creating a difference for Singapore businesses – online. We believe that there are several factors that sets us apart from others; our bespoke creative marketing strategy, our full scale digital marketing expertise and our commitment to deliver, always.
We’d love to hear from you! Hit us up with any questions and we’ll get back to you as soon as we can.
© COPYRIGHT 2022 Craft. All Rights Reserved.
