Having a website doesn’t mean that your business is digital ready. A poorly designed website affects the user experience and eventually kills your conversions. Over the past few months, we measured the impact of Huiji’s traditional website on its sales. We recognized that it’s time for a website overhaul.

Here’s a quick peek into the many improvements we made. At the top of the list is better website navigation. A more intuitive user interface means users can get the information they want easily. As such, users will stay on your site, giving you more opportunities to convert them into your customers. Next on our list is web design. A good brand page must attract readers to read, not turn them away with a wall of text. For Huji, we updated the design and colours to make it more modern and less cluttered. These are just two of the many improvements we made for the Huji website. Take a look down below to see the transformation!