Products associated with health are often perceived as traditional and lack appeal among young consumers. Huiji was affected by this general perception. However, contrary to popular belief, Huiji has a long history of being the No.1 Waist Tonic Singapore and it also has a strong presence in Malaysia too.
Our challenge was to change the perception that their target audience has towards Huiji and create a connection to the brand through social media. We re-branded Huiji by putting emphasis on the ingredients used and the benefits of the product. The ads targeted audiences of different age groups and demographics across numerous social media platforms with a specific message that allows them to relate to the brand.
The results? Over a span of 3 months, we achieved an increase in sales for Huiji in both Singapore and Malaysia.
Products associated with health are often perceived as traditional and lack appeal among young consumers. Huiji was affected by this general perception. However, contrary to popular belief, Huiji has a long history of being the No.1 Waist Tonic Singapore and it also has a strong presence in Malaysia too.
Our challenge was to change the perception that their target audience has towards Huiji and create a connection to the brand through social media. We re-branded Huiji by putting emphasis on the ingredients used and the benefits of the product. The ads targeted audiences of different age groups and demographics across numerous social media platforms with a specific message that allows them to relate to the brand.
The results? Over a span of 3 months, we achieved an increase in sales for Huiji in both Singapore and Malaysia.
Products associated with health are often perceived as traditional and lack appeal among young consumers. Huiji was affected by this general perception. However, contrary to popular belief, Huiji has a long history of being the No.1 Waist Tonic Singapore and it also has a strong presence in Malaysia too.
Our challenge was to change the perception that their target audience has towards Huiji and create a connection to the brand through social media. We re-branded Huiji by putting emphasis on the ingredients used and the benefits of the product. The ads targeted audiences of different age groups and demographics across numerous social media platforms with a specific message that allows them to relate to the brand.
The results? Over a span of 3 months, we achieved an increase in sales for Huiji in both Singapore and Malaysia.
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Re-shaping and re-introducing the brand story with social media.
Re-shaping and re-introducing the brand story with social media.
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