Home-A-Genius is a Smart Hub built by Singaporeans for Singaporeans. They wanted to promote their Smart Home solutions in the niche and highly competitive market.
Our strategy to enhance Home-A-Genius’s brand positioning and boost the awareness of their products was born from a thoughtfully crafted digital marketing strategy. Translating Smart Home solutions into visuals was a challenge we faced and we realized that the costs of investing in this solution may be something that turn consumers away. With that in mind, we dived into a different angle and created the Smartest Switch campaign. We tapped on the desire of new homeowners through visually impactful comparison ads that compared old switches to the latest modern Smart Switches. By focusing on this angle, Home-A-Genius was able to introduce their Smart Home packages to new homeowners.
The results? Home-A-Genius is rapidly becoming the go-to place for new homeowners. So much so that you may have even seen its cool functions in NOC Ryan’s new home video on YouTube!
Home-A-Genius is a Smart Hub built by Singaporeans for Singaporeans. They wanted to promote their Smart Home solutions in the niche and highly competitive market.
Our strategy to enhance Home-A-Genius’s brand positioning and boost the awareness of their products was born from a thoughtfully crafted digital marketing strategy. Translating Smart Home solutions into visuals was a challenge we faced and we realized that the costs of investing in this solution may be something that turn consumers away. With that in mind, we dived into a different angle and created the Smartest Switch campaign. We tapped on the desire of new homeowners through visually impactful comparison ads that compared old switches to the latest modern Smart Switches. By focusing on this angle, Home-A-Genius was able to introduce their Smart Home packages to new homeowners.
The results? Home-A-Genius is rapidly becoming the go-to place for new homeowners. So much so that you may have even seen its cool functions in NOC Ryan’s new home video on YouTube!
Home-A-Genius is a Smart Hub built by Singaporeans for Singaporeans. They wanted to promote their Smart Home solutions in the niche and highly competitive market.
Our strategy to enhance Home-A-Genius’s brand positioning and boost the awareness of their products was born from a thoughtfully crafted digital marketing strategy. Translating Smart Home solutions into visuals was a challenge we faced and we realized that the costs of investing in this solution may be something that turn consumers away. With that in mind, we dived into a different angle and created the Smartest Switch campaign. We tapped on the desire of new homeowners through visually impactful comparison ads that compared old switches to the latest modern Smart Switches. By focusing on this angle, Home-A-Genius was able to introduce their Smart Home packages to new homeowners.
The results? Home-A-Genius is rapidly becoming the go-to place for new homeowners. So much so that you may have even seen its cool functions in NOC Ryan’s new home video on YouTube!
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Crafting digital-led campaigns that creates top-of-mind awareness.
Crafting digital-led campaigns that creates top-of-mind awareness.
We are all about creating a difference for Singapore businesses – online. We believe that there are several factors that sets us apart from others; our bespoke creative marketing strategy, our full scale digital marketing expertise and our commitment to deliver, always.
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