Hawker’s United is a Facebook Group set up by Melvin Chew, to show support for our local hawker community. Due to the pandemic, many hawkers face a drop in customers, as many turn to food delivery. To support our hawkers, we raised awareness and hype around the hawker community.

We were involved in the setup of the first-ever “Singapore #HawkersGoLIVE” FB show by Hawkers United – A meaningful project to show support to our hawkers community. This is a Facebook LIVE collaboration between Hawkers United and Singapore Home Cooks to raise awareness and provide a platform for hawkers to promote their food.

Through a combination of event planning, digital content strategy and creative execution, we are happy to see that the events were so well received! We gathered awareness that was higher than expected for the 3 LIVE shows, and the first LIVE show even garnered close to 1000 likes and 500 comments in a span of less than 60 mins.