{"id":6219,"date":"2026-10-13T18:55:34","date_gmt":"2026-10-13T10:55:34","guid":{"rendered":"https:\/\/craft.com.sg\/en-sg\/?page_id=6219"},"modified":"2026-10-14T15:37:06","modified_gmt":"2026-10-14T07:37:06","slug":"about-craft-creative","status":"publish","type":"page","link":"https:\/\/craft.com.sg\/en-sg\/about-craft-creative\/","title":{"rendered":"About Craft Creative"},"content":{"rendered":"\t\t
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About Craft Creative: A Digital Marketing Agency in Singapore<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Craft Creative is a Singapore-based digital marketing and creative agency helping businesses grow through strategy, content, advertising and creative production.<\/p>

Since 2019, we have combined services such as social media marketing, SEO, SEM, website development, branding and video production to help brands improve visibility, generate leads and drive business growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\n \n Get in touch<\/span>\n\n <\/i><\/span> <\/div>\n\t <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tWHO ARE WE<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Singapore Creative and Digital Marketing Agency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Craft Creative is a Singapore-based creative and digital marketing agency helping businesses grow through strategy, content, advertising and creative execution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Story<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founded in 2019, Craft Creative has worked with brands across F&B, retail, e-commerce, home furnishings, consumer electronics, entertainment and service industries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Approach<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We combine creative thinking with digital marketing and performance-focused execution to support brand awareness, customer engagement, lead generation and sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tWHAT WE DO<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital Marketing and Creative Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Craft Creative provides integrated digital marketing and creative services for businesses in Singapore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Digital Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Social media marketing, search engine marketing, SEO and paid advertising to improve visibility, reach and customer acquisition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Creative Production<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Branding, graphic design, photography, videography and campaign creatives that strengthen how brands communicate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Content & Social Media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Content planning, copywriting, short-form video, community engagement and platform-specific content for channels such as TikTok and Xiaohongshu<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Website Design and Development<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Responsive websites and landing pages designed to support a better customer journey and stronger conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Performance Marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Campaign strategy, audience targeting, optimisation and conversion tracking focused on measurable outcomes such as leads and sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Brand Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tWHY PARTNER WITH US<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Why Businesses Choose Craft Creative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Craft Creative combines creative production, digital marketing and performance-focused execution in one agency, helping businesses manage campaigns without relying on multiple specialist vendors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Creative and Performance Together<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We connect strong creative with measurable marketing goals such as leads, conversions, bookings and sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Integrated Capabilities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our in-house capabilities span content, design, video, digital advertising, SEO and web development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Experience Across Industries<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We have worked across sectors including F&B, retail, e-commerce, home furnishings, consumer electronics, entertainment and service businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tOUR SCALE IN NUMBERS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Work and Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Craft Creative has worked with brands across multiple industries, including mc.2, Audio House, Teo Heng, King Koil, First Motoring , Ariston, Simba and many more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Reported Campaign Scale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Craft reports having served 90+ brands, generated 30M+ views and produced more than 1,000 content assets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Documented Business Impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Channel NewsAsia reported that Marie’s Lapis Cafe experienced roughly a 30-40% increase in business following an intervention involving Craft co-founder Dylan Tan, including short-form video, storytelling, social content and promotions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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TikTok Marketing and SME Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Craft Creative has built experience in TikTok marketing through short-form content, paid campaigns and SME-focused marketing initiatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TikTok Events and Collaboration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Public records show Craft has been involved in TikTok-related activities since 2023, including event participation and SME marketing initiatives.<\/p>

In 2025, Craft promoted and co-hosted a \u201cCraft Your Success\u201d SME event at TikTok Singapore\u2019s office, followed by a second consecutive year of the event in 2026.<\/p>

These activities reflect Craft\u2019s experience helping businesses understand and use TikTok as part of their digital marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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Who We Work With<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Craft Creative works with SMEs and midmarket organisations across a range of industries in Singapore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tWellness & Health<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tAutomotive<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Different Business Needs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We support businesses looking to build awareness, generate leads, improve customer engagement, strengthen digital visibility and drive sales through creative and digital marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Awareness<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tMake a strong, unforgettable impression. Scale high-quality creative to build huge brand resonance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Lead Gen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tTurn casual scrolls into valuable prospective customers with dynamic, highly-targeted lead funnels.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visibility<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOwn your niche. Elevate organic and paid discovery metrics so you are always front and center.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sales<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDrive concrete conversion value. Our campaigns focus on ROI with optimization for purchase events.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t
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\n\t\t\t\t\tTHE DRIVING FORCE<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Leadership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jason Tan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tMANAGING DIRECTOR<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJason Tan is Co-founder and Digital Marketing Director at Craft Creative, leading the agency\u2019s digital strategy, business development, and growth. His experience spans content, performance marketing, brand campaigns, and full-funnel strategy across Meta, TikTok, Google, and other digital platforms.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dylan Tan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tCREATIVE DIRECTOR<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDylan Tan is Co-founder and Creative Director at Craft, with a focus on shaping campaign strategy, content, brand storytelling and creative initiatives for SMEs. His experience spans content development, creative direction and integrated campaigns, bringing ideas from early-stage concepts through to execution across digital platforms.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cher Kong<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tART & OPERATIONS DIRECTOR<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCher Kong is Art & Operations Director at Craft, overseeing creative direction and day-to-day operations. She leads visual development across campaigns and digital platforms while managing workflows, production and team coordination to ensure consistent, efficient execution.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n \n \t \n
\n\n \n Let's Collaborate<\/span>\n\n <\/i><\/span> <\/div>\n\t <\/a>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tRegional Network<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Presence in Singapore and Malaysia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Craft Creative is headquartered in Singapore, with its primary market focused on businesses in Singapore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tThis presence allows Craft Creative to serve businesses across Singapore while maintaining connections within the wider Southeast Asian market.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Singapore<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCraft Creative Pte. Ltd. is based at 51 Lorong 21 Geylang, Space 21 #04-04, Singapore 388466.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Malaysia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tCraft also has a publicly listed presence in Kota Damansara, Petaling Jaya, Selangor, supporting its regional footprint beyond Singapore.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t
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Grow Your Business with Craft Creative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Craft Creative brings together creative thinking, digital marketing and performance-focused execution to help businesses build stronger brands and reach more customers.<\/p>

Whether you need support with social media, digital advertising, SEO, content, branding, video or website development, our team can help shape a strategy around your business goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ready to grow your business? Get in touch with Craft Creative.<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

About Craft Creative: A Digital Marketing Agency in Singapore Craft Creative is a Singapore-based digital marketing and creative agency helping businesses grow through strategy, content, advertising and creative production. Since 2019, we have combined services such as social media marketing, SEO, SEM, website development, branding and video production to help brands improve visibility, generate leads […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-6219","page","type-page","status-publish","hentry"],"yoast_head":"\nDigital Marketing Agency Singapore: About Craft Creative<\/title>\n<meta name=\"description\" content=\"Craft Creative is a digital marketing agency in Singapore offering social media, SEO, SEM, web development and video production since 2019. 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