About Craft Creative: A Digital Marketing Agency in Singapore

Craft Creative is a Singapore-based digital marketing and creative agency helping businesses grow through strategy, content, advertising and creative production.

Since 2019, we have combined services such as social media marketing, SEO, SEM, website development, branding and video production to help brands improve visibility, generate leads and drive business growth.

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WHO ARE WE

A Singapore Creative and Digital Marketing Agency

Craft Creative is a Singapore-based creative and digital marketing agency helping businesses grow through strategy, content, advertising and creative execution.

Our Story

Founded in 2019, Craft Creative has worked with brands across F&B, retail, e-commerce, home furnishings, consumer electronics, entertainment and service industries.

Our Approach

We combine creative thinking with digital marketing and performance-focused execution to support brand awareness, customer engagement, lead generation and sales.

WHAT WE DO

Digital Marketing and Creative Services

Craft Creative provides integrated digital marketing and creative services for businesses in Singapore.

Digital Marketing

Social media marketing, search engine marketing, SEO and paid advertising to improve visibility, reach and customer acquisition.

Creative Production

Branding, graphic design, photography, videography and campaign creatives that strengthen how brands communicate.

Content & Social Media

Content planning, copywriting, short-form video, community engagement and platform-specific content for channels such as TikTok and Xiaohongshu

Website Design and Development

Responsive websites and landing pages designed to support a better customer journey and stronger conversion.

Performance Marketing

Campaign strategy, audience targeting, optimisation and conversion tracking focused on measurable outcomes such as leads and sales.

Brand Strategy

Deep research, unique positioning maps, and comprehensive identity frameworks designed to secure absolute market authority.

WHY PARTNER WITH US

Why Businesses Choose Craft Creative

Craft Creative combines creative production, digital marketing and performance-focused execution in one agency, helping businesses manage campaigns without relying on multiple specialist vendors.

Creative and Performance Together

We connect strong creative with measurable marketing goals such as leads, conversions, bookings and sales.

Integrated Capabilities

Our in-house capabilities span content, design, video, digital advertising, SEO and web development.

Experience Across Industries

We have worked across sectors including F&B, retail, e-commerce, home furnishings, consumer electronics, entertainment and service businesses.

OUR SCALE IN NUMBERS

Our Work and Results

Craft Creative has worked with brands across multiple industries, including mc.2, Audio House, Teo Heng, King Koil, First Motoring , Ariston, Simba and many more.

Reported Campaign Scale

Craft reports having served 90+ brands, generated 30M+ views and produced more than 1,000 content assets.

Documented Business Impact

Channel NewsAsia reported that Marie’s Lapis Cafe experienced roughly a 30-40% increase in business following an intervention involving Craft co-founder Dylan Tan, including short-form video, storytelling, social content and promotions.

TikTok Marketing and SME Engagement

Craft Creative has built experience in TikTok marketing through short-form content, paid campaigns and SME-focused marketing initiatives.

TikTok Events and Collaboration

Public records show Craft has been involved in TikTok-related activities since 2023, including event participation and SME marketing initiatives.

In 2025, Craft promoted and co-hosted a “Craft Your Success” SME event at TikTok Singapore’s office, followed by a second consecutive year of the event in 2026.

These activities reflect Craft’s experience helping businesses understand and use TikTok as part of their digital marketing strategy.

Who We Work With

Craft Creative works with SMEs and midmarket organisations across a range of industries in Singapore.

Food & Beverage

Retail Brands

E-commerce

Home Furnishings

Consumer Electronics

Entertainment

Wellness & Health

Automotive

Different Business Needs

We support businesses looking to build awareness, generate leads, improve customer engagement, strengthen digital visibility and drive sales through creative and digital marketing.

Awareness

Make a strong, unforgettable impression. Scale high-quality creative to build huge brand resonance.

Lead Gen

Turn casual scrolls into valuable prospective customers with dynamic, highly-targeted lead funnels.

Visibility

Own your niche. Elevate organic and paid discovery metrics so you are always front and center.

Sales

Drive concrete conversion value. Our campaigns focus on ROI with optimization for purchase events.

THE DRIVING FORCE

Our Leadership

Jason Tan

MANAGING DIRECTOR

Jason Tan is Co-founder and Digital Marketing Director at Craft Creative, leading the agency’s digital strategy, business development, and growth. His experience spans content, performance marketing, brand campaigns, and full-funnel strategy across Meta, TikTok, Google, and other digital platforms.

Dylan Tan

CREATIVE DIRECTOR

Dylan Tan is Co-founder and Creative Director at Craft, with a focus on shaping campaign strategy, content, brand storytelling and creative initiatives for SMEs. His experience spans content development, creative direction and integrated campaigns, bringing ideas from early-stage concepts through to execution across digital platforms.

Cher Kong

ART & OPERATIONS DIRECTOR

Cher Kong is Art & Operations Director at Craft, overseeing creative direction and day-to-day operations. She leads visual development across campaigns and digital platforms while managing workflows, production and team coordination to ensure consistent, efficient execution.

Let's Collaborate

Regional Network

Our Presence in Singapore and Malaysia

Craft Creative is headquartered in Singapore, with its primary market focused on businesses in Singapore.

This presence allows Craft Creative to serve businesses across Singapore while maintaining connections within the wider Southeast Asian market.

Singapore

Craft Creative Pte. Ltd. is based at 51 Lorong 21 Geylang, Space 21 #04-04, Singapore 388466.

Malaysia

Craft also has a publicly listed presence in Kota Damansara, Petaling Jaya, Selangor, supporting its regional footprint beyond Singapore.

Grow Your Business with Craft Creative

Craft Creative brings together creative thinking, digital marketing and performance-focused execution to help businesses build stronger brands and reach more customers.

Whether you need support with social media, digital advertising, SEO, content, branding, video or website development, our team can help shape a strategy around your business goals.