Yakiniku Plaza Authentic Taste of Japan

Yakiniku Plaza Authentic Taste of Japan

Yakiniku Plaza
Authentic Taste of Japan.

Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan

Powered by S Foods Singapore Pte Ltd, Yakiniku Plaza is the main supplier for Japanese Wagyu & Hokkaido Pork. Known for their fresh and authentic Wagyu meat imported directly from Japan, they penetrated into the Business to Customers market from their previous Business to Business market. Selling meat products online is relatively new and also highly competitive. Yakiniku Plaza needed a boost in brand awareness as well as generate sales from their e-commerce.

To distinguish Yakiniku Plaza from its competitors, we designed a variety of content monthly, highlighting 4 unique selling points to make their own – Quality and authenticity, originating from Japan, Wagyu Master credentials and its competitive prices. All marketing efforts redirected customers to a specific sales funnel for cross exposure and cross conversions.

The results? Over a span of 5 months, we helped Yakiniku Plaza to achieve a record-breaking feat of over $65,000 in e-commerce sales. We also increased their reach across numerous social media platforms.

Yakiniku Plaza
Authentic Taste of Japan.

Yakiniku Plaza Authentic Taste of Japan

Powered by S Foods Singapore Pte Ltd, Yakiniku Plaza is the main supplier for Japanese Wagyu & Hokkaido Pork. Known for their fresh and authentic Wagyu meat imported directly from Japan, they penetrated into the Business to Customers market from their previous Business to Business market. Selling meat products online is relatively new and also highly competitive. Yakiniku Plaza needed a boost in brand awareness as well as generate sales from their e-commerce.

To distinguish Yakiniku Plaza from its competitors, we designed a variety of content monthly, highlighting 4 unique selling points to make their own – Quality and authenticity, originating from Japan, Wagyu Master credentials and its competitive prices. All marketing efforts redirected customers to a specific sales funnel for cross exposure and cross conversions.

The results? Over a span of 5 months, we helped Yakiniku Plaza to achieve a record-breaking feat of over $65,000 in e-commerce sales. We also increased their reach across numerous social media platforms.

Yakiniku Plaza
Authentic Taste of Japan.

Yakiniku Plaza Authentic Taste of Japan

Powered by S Foods Singapore Pte Ltd, Yakiniku Plaza is the main supplier for Japanese Wagyu & Hokkaido Pork. Known for their fresh and authentic Wagyu meat imported directly from Japan, they penetrated into the Business to Customers market from their previous Business to Business market. Selling meat products online is relatively new and also highly competitive. Yakiniku Plaza needed a boost in brand awareness as well as generate sales from their e-commerce.

To distinguish Yakiniku Plaza from its competitors, we designed a variety of content monthly, highlighting 4 unique selling points to make their own – Quality and authenticity, originating from Japan, Wagyu Master credentials and its competitive prices. All marketing efforts redirected customers to a specific sales funnel for cross exposure and cross conversions.

The results? Over a span of 5 months, we helped Yakiniku Plaza to achieve a record-breaking feat of over $65,000 in e-commerce sales. We also increased their reach across numerous social media platforms.

01.

Campaign Video

01.

Campaign Video

Increased E-Commerce sales by over 600% in 5 months.

Increased E-Commerce sales by over 600% in 5 months.

Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan Collection Ad Gif
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan Collection Ad Gif
Yakiniku Plaza Authentic Taste of Japan Collection Ad Gif
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan
Yakiniku Plaza Authentic Taste of Japan

Huiji One for All

Huiji
One for All.

Products associated with health are often perceived as traditional and lack appeal among young consumers. Huiji was affected by this general perception. However, contrary to popular belief, Huiji has a long history of being the No.1 Waist Tonic Singapore and it also has a strong presence in Malaysia too.

Our challenge was to change the perception that their target audience has towards Huiji and create a connection to the brand through social media. We re-branded Huiji by putting emphasis on the ingredients used and the benefits of the product. The ads targeted audiences of different age groups and demographics across numerous social media platforms with a specific message that allows them to relate to the brand.

The results? Over a span of 3 months, we achieved an increase in sales for Huiji in both Singapore and Malaysia.  

Huiji
One for All.

Products associated with health are often perceived as traditional and lack appeal among young consumers. Huiji was affected by this general perception. However, contrary to popular belief, Huiji has a long history of being the No.1 Waist Tonic Singapore and it also has a strong presence in Malaysia too.

Our challenge was to change the perception that their target audience has towards Huiji and create a connection to the brand through social media. We re-branded Huiji by putting emphasis on the ingredients used and the benefits of the product. The ads targeted audiences of different age groups and demographics across numerous social media platforms with a specific message that allows them to relate to the brand.

The results? Over a span of 3 months, we achieved an increase in sales for Huiji in both Singapore and Malaysia.  

Huiji
One for All.

Products associated with health are often perceived as traditional and lack appeal among young consumers. Huiji was affected by this general perception. However, contrary to popular belief, Huiji has a long history of being the No.1 Waist Tonic Singapore and it also has a strong presence in Malaysia too.

Our challenge was to change the perception that their target audience has towards Huiji and create a connection to the brand through social media. We re-branded Huiji by putting emphasis on the ingredients used and the benefits of the product. The ads targeted audiences of different age groups and demographics across numerous social media platforms with a specific message that allows them to relate to the brand.

The results? Over a span of 3 months, we achieved an increase in sales for Huiji in both Singapore and Malaysia.  

01.

Facebook Banner

01.

Facebook Banner

Re-shaping and re-introducing the brand story with social media.

Re-shaping and re-introducing the brand story with social media.

Audio House Samsung Double Discount Day

Samsung Double Discount Day

Samsung Double Discount Day.

Audio House Samsung Double Discount Day

As there were many similar digital campaigns in the market, the Craft team sparked a new idea of having a ‘Double Discount Day’! This campaign idea came from our previous trade-in program where an additional discounts would be given to those who traded-in their products. 

Giving a twist to the usual campaign strategies drives new sales and reduces ad fatigue to your target audience. With our expertise, did you know we can reach out of most of the Singapore population just within a few days digitally? That’s the power of digital marketing. 

Samsung Double Discount Day.

Audio House Samsung Double Discount Day

As there were many similar digital campaigns in the market, the Craft team sparked a new idea of having a ‘Double Discount Day’! This campaign idea came from our previous trade-in program where an additional discounts would be given to those who traded-in their products. 

Giving a twist to the usual campaign strategies drives new sales and reduces ad fatigue to your target audience. With our expertise, did you know we can reach out of most of the Singapore population just within a few days digitally? That’s the power of digital marketing. 

Samsung Double Discount Day.

Audio House Samsung Double Discount Day

As there were many similar digital campaigns in the market, the Craft team sparked a new idea of having a ‘Double Discount Day’! This campaign idea came from our previous trade-in program where an additional discounts would be given to those who traded-in their products. 

Giving a twist to the usual campaign strategies drives new sales and reduces ad fatigue to your target audience. With our expertise, did you know we can reach out of most of the Singapore population just within a few days digitally? That’s the power of digital marketing. 

01.

Facebook Banner

Audio House Samsung Double Discount Day

01.

Facebook Banner

Audio House Samsung Double Discount Day
We created the ad angle and crafted the ad idea by redefining the positioning as market outsiders.
We created the ad angle and crafted the ad idea by redefining the positioning as market outsiders.
Audio House Samsung Double Discount Day
Audio House Samsung Double Discount Day
Audio House Samsung Double Discount Day
Audio House Samsung Double Discount Day
Samsung Double Discount Day Carousel Ad Gif
Audio House Samsung Double Discount Day
Audio House Samsung Double Discount Day
Audio House Samsung Double Discount Day
Audio House Samsung Double Discount Day
Samsung Double Discount Day Carousel Ad Gif
Samsung Double Discount Day Carousel Ad Gif
Audio House Samsung Double Discount Day
Audio House Samsung Double Discount Day
Audio House Samsung Double Discount Day
Audio House Samsung Double Discount Day