Phyto Facebook Campaign

Phyto Facebook Campaign.

Every business needs digital marketing in this new age. But don’t take our word for it, here’s a look into the case of Phyto. Phyto has been in the haircare market for 50 years and relied only on a small group of loyal customers for sales.

To further boost their sales, our team’s goal was to get Phyto back on track with newer and younger customers. How did we do it? We adopted audience segmentation & personalisation. We created 2 different funnels, one to cater to new audiences and the other to those who already know Phyto. For the newer audience, we gave them a proper introduction to the world of Phyto. For audiences that already know Phyto, we reminded them of the reasons why they love Phyto and gave them that final nudge to get their Phyto products. The result? We are proud to report that Phyto saw a whopping 814% increase in social traffic and a 103% increase in Social Sales!

Phyto Facebook Campaign.

Every business needs digital marketing in this new age. But don’t take our word for it, here’s a look into the case of Phyto. Phyto has been in the haircare market for 50 years and relied only on a small group of loyal customers for sales.

To further boost their sales, our team’s goal was to get Phyto back on track with newer and younger customers. How did we do it? We adopted audience segmentation & personalisation. We created 2 different funnels, one to cater to new audiences and the other to those who already know Phyto. For the newer audience, we gave them a proper introduction to the world of Phyto. For audiences that already know Phyto, we reminded them of the reasons why they love Phyto and gave them that final nudge to get their Phyto products. The result? We are proud to report that Phyto saw a whopping 814% increase in social traffic and a 103% increase in Social Sales!

Phyto Facebook Camapaign.

Every business needs digital marketing in this new age. But don’t take our word for it, here’s a look into the case of Phyto. Phyto has been in the haircare market for 50 years and relied only on a small group of loyal customers for sales.

To further boost their sales, our team’s goal was to get Phyto back on track with newer and younger customers. How did we do it? We adopted audience segmentation & personalisation. We created 2 different funnels, one to cater to new audiences and the other to those who already know Phyto. For the newer audience, we gave them a proper introduction to the world of Phyto. For audiences that already know Phyto, we reminded them of the reasons why they love Phyto and gave them that final nudge to get their Phyto products. The result? We are proud to report that Phyto saw a whopping 814% increase in social traffic and a 103% increase in Social Sales!

01.

Facebook Banner

01.

Facebook Banner

Digital Marketing is the lifeblood of every successful business

Digital Marketing is the lifeblood of every successful business

Hawkers United Facebook Live

Hawkers United
Facebook LIVE.

Hawkers United is a Facebook Group set up by Melvin Chew, to show support for our local hawker community. Due to the pandemic, many hawkers face a drop in customers, as many turn to food delivery. To support our hawkers, we raised awareness and hype around the hawker community.

We were involved in the setup of the first-ever “Singapore #HawkersGoLIVE” FB show by Hawkers United – A meaningful project to show support to our hawkers community. This is a Facebook LIVE collaboration between Hawkers United and Singapore Home Cooks to raise awareness and provide a platform for hawkers to promote their food.

Through a combination of event planning, digital content strategy and creative execution, we are happy to see that the events were so well received! We gathered awareness that was higher than expected for the 3 LIVE shows, and the first LIVE show even garnered close to 1000 likes and 500 comments in a span of less than 60 mins.

Hawkers United
Facebook LIVE.

Hawker’s United is a Facebook Group set up by Melvin Chew, to show support for our local hawker community. Due to the pandemic, many hawkers face a drop in customers, as many turn to food delivery. To support our hawkers, we raised awareness and hype around the hawker community.

We were involved in the setup of the first-ever “Singapore #HawkersGoLIVE” FB show by Hawkers United – A meaningful project to show support to our hawkers community. This is a Facebook LIVE collaboration between Hawkers United and Singapore Home Cooks to raise awareness and provide a platform for hawkers to promote their food.

Through a combination of event planning, digital content strategy and creative execution, we are happy to see that the events were so well received! We gathered awareness that was higher than expected for the 3 LIVE shows, and the first LIVE show even garnered close to 1000 likes and 500 comments in a span of less than 60 mins.

01.

Facebook Posts

Hawkers United FB LIVE post
Hawkers United FB LIVE banner
Hawkers United FB LIVE banner

01.

Facebook Posts

Hawkers United FB LIVE post
Hawkers United FB LIVE banner
Hawkers United FB LIVE banner

Supporting our very own local hawker heroes through Facebook LIVE Strategies.

Supporting our very own local hawker heroes through Facebook LIVE Strategies.

Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Ariston Wi-Fi Enabled

Ariston Video Campaign

Ariston
Video Campaign.

Ariston Wi-Fi Enabled

When faced with tough competition, we think creative. Aristion, an Italian company, was up against many water heater brands in the market in Singapore. So, they looked to us for a solution.

We planned, crafted and executed a series of creative new strategies that will further differentiate Ariston. Unlike its competitors that only focus on driving sales, we decided to increase the brand awareness of Ariston instead. To start, we set a brand narrative, depicting Ariston as the future of technology. Next, we created a brand video. But it’s not just any video! It’s a video that leaves an impression on each viewer. These videos tell a story with our brand’s narrative and are consistent with our brand voice, identity and values.

Ariston
Video Campaign.

Ariston Wi-Fi Enabled

When faced with tough competition, we think creative. Aristion, an Italian company, was up against many water heater brands in the market in Singapore. So, they looked to us for a solution.

We planned, crafted and executed a series of creative new strategies that will further differentiate Ariston. Unlike its competitors that only focus on driving sales, we decided to increase the brand awareness of Ariston instead. To start, we set a brand narrative, depicting Ariston as the future of technology. Next, we created a brand video. But it’s not just any video! It’s a video that leaves an impression on each viewer. These videos tell a story with our brand’s narrative and are consistent with our brand voice, identity and values.

Ariston
Video Campaign.

Ariston Wi-Fi Enabled

Originating from Italy, Ariston is the first of its kind in the world to launch a Wifi enabled Smart water heater. Ariston wanted to create awareness of its new launch among homeowners.

This is executed through video campaigns that educated consumers of its functions and benefits of the cutting-edge technology used.

Our campaign brought about an overwhelming response from homeowners. Till date, Ariston is steadily gaining popularity among homeowners and they are constantly looking out for this piece of technology.

01.

Video

01.

Video

Creating a lasting impression with your brand’s narrative.

Creating a lasting impression with your brand’s narrative.

Ariston Wi-Fi Enabled

Ariston Wi-Fi Enabled

Ariston
Wi-Fi Enabled.

Ariston Wi-Fi Enabled

Originating from Italy, Ariston is the first of its kind in the world to launch a Wifi enabled Smart water heater. Ariston wanted to create awareness of its new launch among homeowners.

This is executed through video campaigns that educated consumers of its functions and benefits of the cutting-edge technology used.

Our campaign brought about an overwhelming response from homeowners. Till date, Ariston is steadily gaining popularity among homeowners and they are constantly looking out for this piece of technology.

Ariston
Wi-Fi Enabled.

Ariston Wi-Fi Enabled

Originating from Italy, Ariston is the first of its kind in the world to launch a Wifi enabled Smart water heater. Ariston wanted to create awareness of its new launch among homeowners.

This is executed through video campaigns that educated consumers of its functions and benefits of the cutting-edge technology used.

Our campaign brought about an overwhelming response from homeowners. Till date, Ariston is steadily gaining popularity among homeowners and they are constantly looking out for this piece of technology.

Ariston
Wi-Fi Enabled.

Ariston Wi-Fi Enabled

Originating from Italy, Ariston is the first of its kind in the world to launch a Wifi enabled Smart water heater. Ariston wanted to create awareness of its new launch among homeowners.

This is executed through video campaigns that educated consumers of its functions and benefits of the cutting-edge technology used.

Our campaign brought about an overwhelming response from homeowners. Till date, Ariston is steadily gaining popularity among homeowners and they are constantly looking out for this piece of technology.

01.

Facebook Banner

Ariston Wi-Fi Enabled

01.

Facebook Banner

Ariston Wi-Fi Enabled

The thoughts behind the launch of Ariston’s First Ever Wifi Heater.

The thoughts behind the launch of Ariston’s First Ever Wifi Heater.

Ariston Wi-Fi Enabled
Ariston Wi-Fi Enabled
Ariston Wi-Fi Enabled
Ariston Wi-Fi Enabled
Ariston Wi-Fi Enabled
Ariston Wi-Fi Enabled
Singapore Home Cooks Live Lobster Show

Singapore Home Cooks Live Lobster Show

Singapore Home Cooks
Live Lobster Show.

Singapore Home Cooks Live Lobster Show

The Covid-19 outbreak got us doing things a lot more differently in 2020. Businesses hopped onto Facebook LIVE to sell their products and services. We helped Singapore Home Cooks (SHC)  adapt to this new way of LIVE selling and commerce by boosting awareness and attract viewership. This is done by producing variations of dynamic and compelling content that highlights the theme of the day, shown across numerous online platforms.

Our strong branding strategy has attracted over 220,000 Singaporeans from 2019 to present and enabled SHC to build a community of Home Cooks and turn them into loyal customers. In 2020, we helped SHC to achieve a never-before-seen sales of over 700 Lobsters sold in 5 minutes, setting the No.1 Record for a Facebook LIVE.

Singapore Home Cooks Live Lobster Show.

Singapore Home Cooks Live Lobster Show

The Covid-19 outbreak got us doing things a lot more differently in 2020. Businesses hopped onto Facebook LIVE to sell their products and services. We helped Singapore Home Cooks (SHC)  adapt to this new way of LIVE selling and commerce by boosting awareness and attract viewership. This is done by producing variations of dynamic and compelling content that highlights the theme of the day, shown across numerous online platforms.

 

Our strong branding strategy has attracted over 220,000 Singaporeans from 2019 to present and enabled SHC to build a community of Home Cooks and turn them into loyal customers. In 2020, we helped SHC to achieve a never-before-seen sales of over 700 Lobsters sold in 5 minutes, setting the No.1 Record for a Facebook LIVE.

Singapore Home Cooks Live Lobster Show.

Singapore Home Cooks Live Lobster Show

The Covid-19 outbreak got us doing things a lot more differently in 2020. Businesses hopped onto Facebook LIVE to sell their products and services. We helped Singapore Home Cooks (SHC)  adapt to this new way of LIVE selling and commerce by boosting awareness and attract viewership. This is done by producing variations of dynamic and compelling content that highlights the theme of the day, shown across numerous online platforms.

Our strong branding strategy has attracted over 220,000 Singaporeans from 2019 to present and enabled SHC to build a community of Home Cooks and turn them into loyal customers. In 2020, we helped SHC to achieve a never-before-seen sales of over 700 Lobsters sold in 5 minutes, setting the No.1 Record for a Facebook LIVE.

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Facebook Banner

Singapore Home Cooks Live Lobster Show

01.

Facebook Banner

Singapore Home Cooks Live Lobster Show
A record breaking sales for Facebook LIVE achieved in 5 minutes.

A record breaking sales for Facebook LIVE achieved in 5 minutes.

Singapore Home Cooks Live Lobster Show
Singapore Home Cooks Live Lobster Show
Singapore Home Cooks Live Lobster Show
Singapore Home Cooks Live Lobster Show
Singapore Home Cooks Live Lobster Show
Singapore Home Cooks Live Lobster Show
Singapore Home Cooks Live Lobster Show
Singapore Home Cooks Live Lobster Show
Singapore Home Cooks Live Lobster Show

Roku Gin Awareness

Roku Gin
Awareness.

House of Suntory wanted to educate consumers on the rich history of Roku, their Japanese Craft Gin, in a fun and engaging way as well as expand its reach.

Roku is renowned worldwide for its exquisite taste but many may not know of its journey. To engage consumers within and outside of Singapore, we planned out a content timeline that tells the story of Roku based on 3 content pillars – Ingredients, History and Seasons of Japan. This lead to a series of videos and static visuals that brought about an increase in the number of followers on Roku’s Facebook and Instagram page.

Roku Gin Awareness

Roku Gin
Awareness.

Roku Gin Awareness

House of Suntory wanted to educate consumers on the rich history of Roku, their Japanese Craft Gin, in a fun and engaging way as well as expand its reach.

Roku is renowned worldwide for its exquisite taste but many may not know of its journey. To engage consumers within and outside of Singapore, we planned out a content timeline that tells the story of Roku based on 3 content pillars – Ingredients, History and Seasons of Japan. This lead to a series of videos and static visuals that brought about an increase in the number of followers on Roku’s Facebook and Instagram page.

Roku Gin
Awareness.

Roku Gin Awareness

House of Suntory wanted to educate consumers on the rich history of Roku, their Japanese Craft Gin, in a fun and engaging way as well as expand its reach.

Roku is renowned worldwide for its exquisite taste but many may not know of its journey. To engage consumers within and outside of Singapore, we planned out a content timeline that tells the story of Roku based on 3 content pillars – Ingredients, History and Seasons of Japan. This lead to a series of videos and static visuals that brought about an increase in the number of followers on Roku’s Facebook and Instagram page.

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Branding Video

01.

Branding Video

Connecting Suntory with its community via social media and enhance brand awareness.

Connecting Suntory with its community via social media and enhance brand awareness.

Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Roku Gin Awareness
Home-A-Genius Smartest Switch

Home-A-Genius Smartest Switch

Home-A-Genius
Smartest Switch.

Home-A-Genius Smartest Switch
Home-A-Genius Smartest Switch

Home-A-Genius is a Smart Hub built by Singaporeans for Singaporeans. They wanted to promote their Smart Home solutions in the niche and highly competitive market.

Our strategy to enhance Home-A-Genius’s brand positioning and boost the awareness of their products was born from a thoughtfully crafted digital marketing strategy. Translating Smart Home solutions into visuals was a challenge we faced and we realized that the costs of investing in this solution may be something that turn consumers away. With that in mind, we dived into a different angle and created the Smartest Switch campaign. We tapped on the desire of new homeowners through visually impactful comparison ads that compared old switches to the latest modern Smart Switches. By focusing on this angle, Home-A-Genius was able to introduce their Smart Home packages to new homeowners. 

The results? Home-A-Genius is rapidly becoming the go-to place for new homeowners. So much so that you may have even seen its cool functions in NOC Ryan’s new home video on YouTube!

Home-A-Genius
Smartest Switch.

Home-A-Genius Smartest Switch

Home-A-Genius is a Smart Hub built by Singaporeans for Singaporeans. They wanted to promote their Smart Home solutions in the niche and highly competitive market.

Our strategy to enhance Home-A-Genius’s brand positioning and boost the awareness of their products was born from a thoughtfully crafted digital marketing strategy. Translating Smart Home solutions into visuals was a challenge we faced and we realized that the costs of investing in this solution may be something that turn consumers away. With that in mind, we dived into a different angle and created the Smartest Switch campaign. We tapped on the desire of new homeowners through visually impactful comparison ads that compared old switches to the latest modern Smart Switches. By focusing on this angle, Home-A-Genius was able to introduce their Smart Home packages to new homeowners. 

The results? Home-A-Genius is rapidly becoming the go-to place for new homeowners. So much so that you may have even seen its cool functions in NOC Ryan’s new home video on YouTube!

Home-A-Genius
Smartest Switch.

Home-A-Genius Smartest Switch

Home-A-Genius is a Smart Hub built by Singaporeans for Singaporeans. They wanted to promote their Smart Home solutions in the niche and highly competitive market.

Our strategy to enhance Home-A-Genius’s brand positioning and boost the awareness of their products was born from a thoughtfully crafted digital marketing strategy. Translating Smart Home solutions into visuals was a challenge we faced and we realized that the costs of investing in this solution may be something that turn consumers away. With that in mind, we dived into a different angle and created the Smartest Switch campaign. We tapped on the desire of new homeowners through visually impactful comparison ads that compared old switches to the latest modern Smart Switches. By focusing on this angle, Home-A-Genius was able to introduce their Smart Home packages to new homeowners. 

The results? Home-A-Genius is rapidly becoming the go-to place for new homeowners. So much so that you may have even seen its cool functions in NOC Ryan’s new home video on YouTube!

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Facebook Banner

Home-A-Genius Smartest Switch

01.

Facebook Banner

Home-A-Genius Smartest Switch

Crafting digital-led campaigns that creates top-of-mind awareness.

Crafting digital-led campaigns that creates top-of-mind awareness.

Home-A-Genius Smartest Switch
Home-A-Genius Smartest Switch
Home-A-Genius Smartest Switch
Home-A-Genius Smartest Switch
Home-A-Genius Smartest Switch
Home-A-Genius Smartest Switch

Star Learners Yung Ho

Star Learners
Yung Ho.

As there were many similar digital campaigns in the market, the Craft team sparked a new idea of having a ‘Double Discount Day’! This campaign idea came from our previous trade-in program where an additional discounts would be given to those who traded-in their products. 

Giving a twist to the usual campaign strategies drives new sales and reduces ad fatigue to your target audience. With our expertise, did you know we can reach out of most of the Singapore population just within a few days digitally? That’s the power of digital marketing. 

Star Learners Yung Ho.

As there were many similar digital campaigns in the market, the Craft team sparked a new idea of having a ‘Double Discount Day’! This campaign idea came from our previous trade-in program where an additional discounts would be given to those who traded-in their products. 

Giving a twist to the usual campaign strategies drives new sales and reduces ad fatigue to your target audience. With our expertise, did you know we can reach out of most of the Singapore population just within a few days digitally? That’s the power of digital marketing. 

Star Learners Yung Ho.

As there were many similar digital campaigns in the market, the Craft team sparked a new idea of having a ‘Double Discount Day’! This campaign idea came from our previous trade-in program where an additional discounts would be given to those who traded-in their products. 

Giving a twist to the usual campaign strategies drives new sales and reduces ad fatigue to your target audience. With our expertise, did you know we can reach out of most of the Singapore population just within a few days digitally? That’s the power of digital marketing. 

01.

Campaign Video

01.

Campaign Video

We created the ad angle and crafted the ad idea by redefining the positioning as market outsiders.
We created the ad angle and crafted the ad idea by redefining the positioning as market outsiders.
Audio House Grand Opening Sale

Audio House Grand Opening Sale

Audio House
Grand Opening Sale.

Audio House Grand Opening Sale

We take Grand Opening Celebrations very seriously and it is no wonder that we ensured that Audio House’s Grand Opening in their new showroom happened with a big bang!

In preparation for their Grand Opening, Audio House wanted to stand out from the competition and enhance their brand image. We refreshed their look with a new logo and designed the media communications for them with an extensive sales campaign timeline to increase sales whilst informing people of their new launch.

Audio House
Grand Opening Sale.

Audio House Grand Opening Sale

We take Grand Opening Celebrations very seriously and it is no wonder that we ensured that Audio House’s Grand Opening in their new showroom happened with a big bang!

In preparation for their Grand Opening, Audio House wanted to stand out from the competition and enhance their brand image. We refreshed their look with a new logo and designed the media communications for them with an extensive sales campaign timeline to increase sales whilst informing people of their new launch.

Audio House
Grand Opening Sale.

Audio House Grand Opening Sale

We take Grand Opening Celebrations very seriously and it is no wonder that we ensured that Audio House’s Grand Opening in their new showroom happened with a big bang!

In preparation for their Grand Opening, Audio House wanted to stand out from the competition and enhance their brand image. We refreshed their look with a new logo and designed the media communications for them with an extensive sales campaign timeline to increase sales whilst informing people of their new launch.

01.

Facebook Banner

Audio House Grand Opening Sale

01.

Facebook Banner

Audio House Grand Opening Sale

Leveraging solely on digital campaign to drive awareness and sales.

Leveraging solely on digital campaign to drive awareness and sales.

Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
Audio House Grand Opening Sale
mc.2 Renson Lapure Facebook Marketing

mc.2 Renson Lapure Campaign

mc.2 Renson Lapure Campaign.

mc.2 Renson Lapure Facebook Marketing

While the awning market in Singapore is known to be competitive, customers have limited awning choices to choose from.

To create awareness on the launch of mc.2’s new Smart Awning, we designed a series of ads that showcased the difference of their Smart Awning to the old type of awnings in the market. Comparison ads were used to create visual impactful and show new and current customers the uniqueness of mc.2’s new products.

The results? The launch of mc.2’s Smart Awning received overwhelming response and exceeded the client’s target by 200%.

mc.2 Renson Lapure Campaign.

mc.2 Renson Lapure Facebook Marketing

While the awning market in Singapore is known to be competitive, customers have limited awning choices to choose from.

To create awareness on the launch of mc.2’s new Smart Awning, we designed a series of ads that showcased the difference of their Smart Awning to the old type of awnings in the market. Comparison ads were used to create visual impactful and show new and current customers the uniqueness of mc.2’s new products.

The results? The launch of mc.2’s Smart Awning received overwhelming response and exceeded the client’s target by 200%.

mc.2 Renson Lapure Campaign.

mc.2 Renson Lapure Facebook Marketing

While the awning market in Singapore is known to be competitive, customers have limited awning choices to choose from.

To create awareness on the launch of mc.2’s new Smart Awning, we designed a series of ads that showcased the difference of their Smart Awning to the old type of awnings in the market. Comparison ads were used to create visual impactful and show new and current customers the uniqueness of mc.2’s new products.

The results? The launch of mc.2’s Smart Awning received overwhelming response and exceeded the client’s target by 200%.

01.

Facebook Banner

mc.2 Renson Lapure Facebook Marketing

01.

Facebook Banner

mc.2 Renson Lapure Facebook Marketing

A launch that saw new product sales increasing by 200%.

A launch that saw new product sales increasing by 200%.

mc.2 Renson Lapure Facebook Marketing
mc.2 Renson Lapure Facebook Marketing
mc.2 Renson Lapure Facebook Marketing
mc.2 Renson Lapure Facebook Marketing