When faced with tough competition, we think creative. Aristion, an Italian company, was up against many water heater brands in the market in Singapore. So, they looked to us for a solution.
We planned, crafted and executed a series of creative new strategies that will further differentiate Ariston. Unlike its competitors that only focus on driving sales, we decided to increase the brand awareness of Ariston instead. To start, we set a brand narrative, depicting Ariston as the future of technology. Next, we created a brand video. But it’s not just any video! It’s a video that leaves an impression on each viewer. These videos tell a story with our brand’s narrative and are consistent with our brand voice, identity and values.
When faced with tough competition, we think creative. Aristion, an Italian company, was up against many water heater brands in the market in Singapore. So, they looked to us for a solution.
We planned, crafted and executed a series of creative new strategies that will further differentiate Ariston. Unlike its competitors that only focus on driving sales, we decided to increase the brand awareness of Ariston instead. To start, we set a brand narrative, depicting Ariston as the future of technology. Next, we created a brand video. But it’s not just any video! It’s a video that leaves an impression on each viewer. These videos tell a story with our brand’s narrative and are consistent with our brand voice, identity and values.
Originating from Italy, Ariston is the first of its kind in the world to launch a Wifi enabled Smart water heater. Ariston wanted to create awareness of its new launch among homeowners.
This is executed through video campaigns that educated consumers of its functions and benefits of the cutting-edge technology used.
Our campaign brought about an overwhelming response from homeowners. Till date, Ariston is steadily gaining popularity among homeowners and they are constantly looking out for this piece of technology.
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Creating a lasting impression with your brand’s narrative.
Creating a lasting impression with your brand’s narrative.
We are all about creating a difference for Singapore businesses – online. We believe that there are several factors that sets us apart from others; our bespoke creative marketing strategy, our full scale digital marketing expertise and our commitment to deliver, always.
We’d love to hear from you! Hit us up with any questions and we’ll get back to you as soon as we can.
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