Phyto Facebook Campaign

Phyto Facebook Campaign.

Every business needs digital marketing in this new age. But don’t take our word for it, here’s a look into the case of Phyto. Phyto has been in the haircare market for 50 years and relied only on a small group of loyal customers for sales.

To further boost their sales, our team’s goal was to get Phyto back on track with newer and younger customers. How did we do it? We adopted audience segmentation & personalisation. We created 2 different funnels, one to cater to new audiences and the other to those who already know Phyto. For the newer audience, we gave them a proper introduction to the world of Phyto. For audiences that already know Phyto, we reminded them of the reasons why they love Phyto and gave them that final nudge to get their Phyto products. The result? We are proud to report that Phyto saw a whopping 814% increase in social traffic and a 103% increase in Social Sales!

Phyto Facebook Campaign.

Every business needs digital marketing in this new age. But don’t take our word for it, here’s a look into the case of Phyto. Phyto has been in the haircare market for 50 years and relied only on a small group of loyal customers for sales.

To further boost their sales, our team’s goal was to get Phyto back on track with newer and younger customers. How did we do it? We adopted audience segmentation & personalisation. We created 2 different funnels, one to cater to new audiences and the other to those who already know Phyto. For the newer audience, we gave them a proper introduction to the world of Phyto. For audiences that already know Phyto, we reminded them of the reasons why they love Phyto and gave them that final nudge to get their Phyto products. The result? We are proud to report that Phyto saw a whopping 814% increase in social traffic and a 103% increase in Social Sales!

Phyto Facebook Camapaign.

Every business needs digital marketing in this new age. But don’t take our word for it, here’s a look into the case of Phyto. Phyto has been in the haircare market for 50 years and relied only on a small group of loyal customers for sales.

To further boost their sales, our team’s goal was to get Phyto back on track with newer and younger customers. How did we do it? We adopted audience segmentation & personalisation. We created 2 different funnels, one to cater to new audiences and the other to those who already know Phyto. For the newer audience, we gave them a proper introduction to the world of Phyto. For audiences that already know Phyto, we reminded them of the reasons why they love Phyto and gave them that final nudge to get their Phyto products. The result? We are proud to report that Phyto saw a whopping 814% increase in social traffic and a 103% increase in Social Sales!

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Facebook Banner

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Facebook Banner

Digital Marketing is the lifeblood of every successful business

Digital Marketing is the lifeblood of every successful business

Digital Marketing Agency

Anybody can run ads but in 2021….

Ready? It’s a lengthy article but if you are a business owner, this article will give you real good insights on digital marketing for 2021. 

Anybody can run digital ads to reach out to their audience but do you know that in 2021, it’s harder to run a successful campaign on search media or social media compared to the past? Yes, it’s no longer as straightforward as putting up one digital advertisement and waiting for leads to come in. Reason? Simple, with so many ads out there, and with users getting smarter in their buying behaviour, they will need to be able to relate with the brand, know what the brand is selling, who uses the brands, what the reviews are and the list goes on and on.

As such, Digital marketing has become a process and the “what” and “how” to run is now more important than the “can” run. Chim? No worries. You just need to know that many business owners would rather focus on their business and leave the chim part to a digital marketing agency. Ultimately, it’s always better to leave your marketing dollar to an expert rather than “wasting” it to try and understand how everything works. 

However, choosing the right kind of agency is
not that straightforward.

Just like how anybody can run ads, any agency can also run ads, right? If you are choosing an agency, you have to make sure you are leaving your brand direction in the right hands. Here are a few factors you MUST look out for.

Craft Planning

Do they run ads with a strategy?

If your agency does not have a strategy on how to market your business online, then our recommendation is: Don’t hire them! You are better off doing it yourself. Why? Because they will probably be wasting marketing funds, putting up ads and hoping for the best. It’s akin to running ads like a headless chicken. Every different platform be it Youtube, Search Engine Marketing or Social Media Ads has it’s own exclusive objective and a well executed strategy will go a long way to ensure every ads dollar are being invested efficiently and effectively. Thus, An agency should always know the market trend and should always know how to market different kinds of business in different platform. That’s what you hire them for, isn’t it?

How good are their creatives?

Take note of this – Creatives are taking the charge of digital marketing. This is especially true due to the recent IOS 14 updates, where targeting options have become leaner and remarketing has also become a little harder. Good social media targeting relies on good targeted audience setting and creative ads. With this recent update, your ad performance is ever more reliant on the creatives to push or retain digital success. So, it’s important to find out their past works and make sure it’s really creative and eye-catching, to ensure your brand is well covered in that aspect.

How do they make use of data?

Data is a very big word that you hear nowadays. It tells a story of how users react to your ad and your business. But if an agency does not have a strategy, they would not know how to make use of these data to improve your campaign performance. Then all the data in the world is as good as nothing. A good agency doesn’t just run ads, they optimise ads and in order for them to do so effectively, they have to make use of data.

Of course, there are many other factors to look out for when it comes to hiring an agency, such as their portfolio, and what kind of brand story they have built. If possible, the budget should be a secondary consideration because a good campaign is not by chance, but rather a result of really tedious work. Sometimes, it’s true that you pay what you get.

Here’s our catch.
Come Speak to Craft Creative for your digital marketing needs first.

Think about it – The fact that we can point all these pointers out should mean something. Craft Creative is one of the fastest-growing digital marketing agencies with raving reviews from all sectors. Our recognition? We are featured as one of the top creative agencies by BESTinSINGAPORE and at the same time, we are also badged by Facebook as Preferred Facebook Business Partner in Singapore.

Besides having all the factors that we just mentioned, we have also built countless successful brand stories such as our recent case below:

Singapore Home Cooks Digital Marketing Agency

Singapore Home Cooks

Singapore’s largest home cook community and probably the top Live selling platform. Simply check out their facebook page and you will see all the different creative works that we conceptualize daily.

Audio House Digital Marketing Agency

Audio House

Singapore renowned Electronics Dealer has hit record sales at a fraction of what they used to spend. To date, we have run more than 300 sales campaigns for them with a high success sales rate of 95%.

mc.2 digital marketing agency

mc.2

Singapore’s largest Smart curtain and blinds provider with the highest market share in private home balcony solutions. Do a quick search on Google and you will see their website on the first page via our deep search engine optimization capabilities. 

There’s more. So if you are reading till here and you are motivated to introduce or reintroduce your business to the digital world (properly), drop us an inquiry via this contact form.

  • This article content is contributed by Jason Tan, Digital Marketing Director at Craft.
  • Article is copyrighted Craft Creative Pte Ltd.

Hawkers United Facebook Live

Hawkers United
Facebook LIVE.

Hawkers United is a Facebook Group set up by Melvin Chew, to show support for our local hawker community. Due to the pandemic, many hawkers face a drop in customers, as many turn to food delivery. To support our hawkers, we raised awareness and hype around the hawker community.

We were involved in the setup of the first-ever “Singapore #HawkersGoLIVE” FB show by Hawkers United – A meaningful project to show support to our hawkers community. This is a Facebook LIVE collaboration between Hawkers United and Singapore Home Cooks to raise awareness and provide a platform for hawkers to promote their food.

Through a combination of event planning, digital content strategy and creative execution, we are happy to see that the events were so well received! We gathered awareness that was higher than expected for the 3 LIVE shows, and the first LIVE show even garnered close to 1000 likes and 500 comments in a span of less than 60 mins.

Hawkers United
Facebook LIVE.

Hawker’s United is a Facebook Group set up by Melvin Chew, to show support for our local hawker community. Due to the pandemic, many hawkers face a drop in customers, as many turn to food delivery. To support our hawkers, we raised awareness and hype around the hawker community.

We were involved in the setup of the first-ever “Singapore #HawkersGoLIVE” FB show by Hawkers United – A meaningful project to show support to our hawkers community. This is a Facebook LIVE collaboration between Hawkers United and Singapore Home Cooks to raise awareness and provide a platform for hawkers to promote their food.

Through a combination of event planning, digital content strategy and creative execution, we are happy to see that the events were so well received! We gathered awareness that was higher than expected for the 3 LIVE shows, and the first LIVE show even garnered close to 1000 likes and 500 comments in a span of less than 60 mins.

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Facebook Posts

Hawkers United FB LIVE post
Hawkers United FB LIVE banner
Hawkers United FB LIVE banner

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Facebook Posts

Hawkers United FB LIVE post
Hawkers United FB LIVE banner
Hawkers United FB LIVE banner

Supporting our very own local hawker heroes through Facebook LIVE Strategies.

Supporting our very own local hawker heroes through Facebook LIVE Strategies.

Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Hawkers United FB LIVE
Ariston Wi-Fi Enabled

Ariston Video Campaign

Ariston
Video Campaign.

Ariston Wi-Fi Enabled

When faced with tough competition, we think creative. Aristion, an Italian company, was up against many water heater brands in the market in Singapore. So, they looked to us for a solution.

We planned, crafted and executed a series of creative new strategies that will further differentiate Ariston. Unlike its competitors that only focus on driving sales, we decided to increase the brand awareness of Ariston instead. To start, we set a brand narrative, depicting Ariston as the future of technology. Next, we created a brand video. But it’s not just any video! It’s a video that leaves an impression on each viewer. These videos tell a story with our brand’s narrative and are consistent with our brand voice, identity and values.

Ariston
Video Campaign.

Ariston Wi-Fi Enabled

When faced with tough competition, we think creative. Aristion, an Italian company, was up against many water heater brands in the market in Singapore. So, they looked to us for a solution.

We planned, crafted and executed a series of creative new strategies that will further differentiate Ariston. Unlike its competitors that only focus on driving sales, we decided to increase the brand awareness of Ariston instead. To start, we set a brand narrative, depicting Ariston as the future of technology. Next, we created a brand video. But it’s not just any video! It’s a video that leaves an impression on each viewer. These videos tell a story with our brand’s narrative and are consistent with our brand voice, identity and values.

Ariston
Video Campaign.

Ariston Wi-Fi Enabled

Originating from Italy, Ariston is the first of its kind in the world to launch a Wifi enabled Smart water heater. Ariston wanted to create awareness of its new launch among homeowners.

This is executed through video campaigns that educated consumers of its functions and benefits of the cutting-edge technology used.

Our campaign brought about an overwhelming response from homeowners. Till date, Ariston is steadily gaining popularity among homeowners and they are constantly looking out for this piece of technology.

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Video

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Video

Creating a lasting impression with your brand’s narrative.

Creating a lasting impression with your brand’s narrative.

Huiji Website

Huiji
Website.

Having a website doesn’t mean that your business is digital ready. A poorly designed website affects the user experience and eventually kills your conversions. Over the past few months, we measured the impact of Huiji’s traditional website on its sales. We recognized that it’s time for a website overhaul.


Here’s a quick peek into the many improvements we made. At the top of the list is better website navigation. A more intuitive user interface means users can get the information they want easily. As such, users will stay on your site, giving you more opportunities to convert them into your customers. Next on our list is web design. A good brand page must attract readers to read, not turn them away with a wall of text. For Huji, we updated the design and colours to make it more modern and less cluttered. These are just two of the many improvements we made for the Huji website. Take a look down below to see the transformation!

Huiji Website.

Having a website doesn’t mean that your business is digital ready. A poorly designed website affects the user experience and eventually kills your conversions. Over the past few months, we measured the impact of Huiji’s traditional website on its sales. We recognized that it’s time for a website overhaul.

Here’s a quick peek into the many improvements we made. At the top of the list is better website navigation. A more intuitive user interface means users can get the information they want easily. As such, users will stay on your site, giving you more opportunities to convert them into your customers. Next on our list is web design. A good brand page must attract readers to read, not turn them away with a wall of text. For Huji, we updated the design and colours to make it more modern and less cluttered. These are just two of the many improvements we made for the Huji website. Take a look down below to see the transformation!

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Interface

Huiji Website revamped

Improving user experience through a website overhaul

Primary Colour

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#FDC7B8

#4A4A4A

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Typography

Domaine Display

Header

Montserrat

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Montserrat

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Primary
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#DF102A

#FDC7B8

#4A4A4A

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#C15959

#F4F4F4

#F7F7F7

Header
Typography

Domaine Display

Header

Montserrat

Body

Montserrat

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Home Page

Key Product Page

Huiji Website revamped

Home Page

Key Product Page

Huiji Website revamped
SHC Lao Zha Bor video

Singapore Home Cooks with Lao Zha Bor

Singapore Home Cooks with Lao Zha Bor.

SHC Lao Zha Bor video

Probably nobody knows food better than Singapore Home Cooks does! And what better way to showcase it than with a video with Singapore’s very own local celebrity?

Bringing in well-known local celebrities in our video campaigns will not only drive views but also allow viewers to better relate to. That’s what we can do for you! All you need is the idea, and we will handle the rest. From conceptualizing your idea to sourcing of talents, video production and ads, we got you covered. That’s what we did for Singapore Home Cooks! Take a look at their latest video marketing project below!

Mark Gor and Hui Ge made us roll on the floor throughout the filming! This was a video ran on social media to generate more brand awareness and engagement.

Just check out how engaging and funny this video is! Statistics shows that videos are more engaging than image ads on social media. Therefore, Craft Creative Team is always ready to help create ideas for your next marketing video!

SHC Lao Zha Bor video