As there were many similar digital campaigns in the market, the Craft team sparked a new idea of having a ‘Double Discount Day’! This campaign idea came from our previous trade-in program where an additional discounts would be given to those who traded-in their products. 

Giving a twist to the usual campaign strategies drives new sales and reduces ad fatigue to your target audience. With our expertise, did you know we can reach out of most of the Singapore population just within a few days digitally? That’s the power of digital marketing.