The Samsung Day is a weekend event conceptualized and executed digitally for Audio House’s in-house campaign. “The Samsung Day” was used to give a fresh new direction to Audio House’s weekend event instead of calling it “Warehouse sales” which is overused and mundane.
The objective of this event was to have an exclusive weekend Samsung product sale for home owners. The Craft team created the artwork, ad copy and developed a landing page to promote the weekend event. The campaign was launched on Facebook, Instagram and Google with specific target audience. With a new and refreshing angle used, it attracted the public to attend the event which caused the sales figure for that weekend to double!
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